PERFORMANCE AND COMPENSATION PLANS AT STARBUCKS
Starbucks Corporation is an
American coffee company
and coffee house chain. Starbucks was
founded in Seattle, Washington in
1971. As of early 2019, the company operates over 30,000 locations
worldwide. Starbucks has been described as the main representative of
"second wave coffee,"
particularly darkly roasted coffee. Starbucks locations serve hot and
cold drinks, whole-bean coffee, micro ground instant coffee known as VIA, espresso, caffe latte, full- and
loose-leaf teas including Teavana tea products,[9] Evolution
Fresh juices, Frappuccino beverages, La Boulange pastries, and snacks including
items such as chips and crackers; some offerings (including their annual fall
launch of the Pumpkin Spice Latte) are seasonal or
specific to the locality of the store. Many stores sell pre-packaged food
items, hot and cold sandwiches, and drinkware including mugs and tumblers; select
"Starbucks Evenings" locations offer beer, wine, and appetizers.[10] Starbucks-brand
coffee, ice cream, and bottled cold coffee drinks are also sold at grocery stores.
STARBUCKS
PERFORMANCE APPRAISAL-
A performance
appraisal is a process of assessing how well employees are doing their jobs.
Most employees and managers intensely dislike the performance appraisal
process, however it is highly crucial in the workplace. In human resource
planning, performance appraisals are used for career planning and for making
termination decisions. Companies with poor performance appraisal systems face
tremendous problems. Performance appraisals are used as a basis for
compensation, promotion and training decisions.
There are two stages to do a performance appraisal. First is to measure
the job performance, second is to share the feedback with the employees. Here
at Starbucks, they use something called the customer comment card as
a way to measure the job performance of their employees. Customer comment card
is a survey questions answered by Starbucks customers about their thoughts on
both Starbucks employees and services, and the products. This is a good way to
measure the employees’ job performance because it is a very objective way.
Generally, customers don’t know the employees personally. So, when customers
share their thoughts about the employees, who the employee is will not matter
to their opinion about the job performance. In many Starbucks in Jakarta,
managers usually gives bonuses to employees that have scored great—more than 70
out of 100 in the customer comment card. Managers and retail employees
(baristas and cashiers) are also measuring each other’s performances simply by
doing an observation of how their workmates are doing at work.
After doing so, company must provide a feedback, training as well as a reward
to their workers. The feedback given is a 360-degree feedback. It means that
both lower level manager (baristas and cashiers) and middle level manager (store
manager) give feedbacks to each other. This method doesn’t really work on many
companies, because not all people can accept a feedback. Especially if the
feedback comes from their subordinates. In conclusion, Starbucks Coffee Company
are really good at applying the performance appraisal methods to their human
resource management. They have good way to measure the employees performance
objectively, which is by having customer comment cards. Starbucks also has a
good relationship between workmates so they can easily share feedback to
improve each other’s job performance.
SEATTLE – In a letter sent to U.S. employees on Monday, Starbucks
Chairman and CEO Howard Schultz discussed new compensation, health care
benefits, scheduling commitments and dress code changes. He emphasized the
company’s “ongoing commitment to make investments in our partners and share
some new developments that reflect that commitment.”Those changes include an
increase in the base pay of 5% or more for all employees and store managers at
U.S. company-operated locations, effective October 3. When an employee reaches
two years of continuous service with Starbucks, the company will double the
annual award of Bean Stock, a program that offers stock in the company to
employees.
Starbucks is also changing its benefits program and online
benefits platform to allow employees to shop, compare and choose health
coverage. Starting July 18, interactive tools on the site will let workers
personalize their health coverage, select an insurance carrier and choose a
coverage level that fits their needs, as well as a competitive price that fits
their budget.
Schulz pledged support in helping employees with scheduling enough
hours on a consistent basis. “While we have made progress over the years in
providing more stability and consistency in scheduling, our field leaders are
committed to make every effort to help you meet your specific scheduling needs,
especially when it comes to ensuring your benefits eligibility going forward,”
he wrote.
Starbucks will also be making changes to the company dress code to
allow employees to bring their “whole self” to work, with some speculation that
this may be a loosening of the company ban against “bright or unnatural” hair
color. More details about the dress code will be released at the Partner Open
Forum later this month.
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