Learning the performance Management techniques of Boeing company

Learning the performance Management techniques of  Boeing company

Boeing Company is one of the largest aircraft manufacturing companies of the world, having its headquarters in the United States. Notably, Boeing has been one of the most competitive aircraft manufacturing companies whose proficiency in building military and aerospace products has been credible since its establishment in the year 1917.

According to Collopy (2004), the introduction of the company’s commercial aircraft 707 in the year 1958 was a great success since the company continued leading in the entire industry for commercial aircraft. Since Boeing Company produces a variety of aerospace products like commercial airplanes, jets and military aircrafts among other, its prosperity in the aerospace industry is high. More so, the variety of products offers the company larger customer base, increasing its profitability largely.

Considering the performance trend of Boeing Company in the aerospace industry, the company has devised strategic plan of building more superior aircrafts which are capable of carrying larger number of passengers for larger distances without immediate stops. Since Boeing 707 seemed smaller and unable to travel long distances without immediate stops, the development of Boeing 787 has been cost effective since it has larger capacity to carry more passengers for longer distances without stops.

This has been a cost-effective strategy, considering the current soaring of oil prices and higher federal taxes. On this basis, extensive and intensive technological research on producing energy efficient aircrafts has been one of the major strategies for Boeing Company on the basis of the current economic crisis (Pearce & Robinson, 2010).

Long Term Objectives and Strategy Analysis for Boeing Company

Boeing’s most recent brand strategy to close the gap between how Boeing is perceived and what Boeing actually offers. Though Boeing is widely recognized as the reputable manufacturer of commercial airplanes, it is not widely known that Boeing is also a leader in space technology, military aircraft and defense systems, and communications (Brown, 2010). Particularly, the strategic alternative available for Boeing Company is the establishment of intensive and extensive research on innovations relating to aircraft manufacturing.

Considering the current crisis in the oil sector and increasing federal taxes, the development of more energy-efficient aircrafts through high innovations will enhance better performance for Boeing in the long-run. Though extensive research may be very expensive the current trend of the world’s technologies are highly dependent on intensive research due to their dynamic nature

Boeing Company’s Goals and their Implementation

One of the key goals for Boeing Company is to become an industry leader by producing outstanding products, capable of meeting the needs of the society. Particularly, the ability of the company to realize this goal lies on its ability to have highly competitive engineering team which will be able to carryout effective and efficient innovations.

This goal should be implemented through the most competitive outsourcing engineers across the globe. By having highly competitive and efficient body of engineers, the company has the potential to develop the most effective and fuel-efficient aircrafts, resulting into its products becoming economical for commercial airlines

Serving airlines that will operate flights lasting 14 hours or longer is a "key consideration" for Boeing Co's global growth strategy over the next 20 years, an executive said on Tuesday.

Those flights, sometimes called ultra-long-haul, have grabbed headlines in recent weeks as Qantas Airlines Ltd tested a 19-hour flight between New York and Sydney using a Boeing 787-9 and prepares to test an even longer flight between Sydney and London with the same plane.

Controls and Evaluation Methods for Boeing Company

In order to control and evaluate the strategies adopted in the company, Boeing Company should establish a control management body to evaluate the efficiency of any innovation developed.

This set management body should evaluate the innovations both in the short-run and the long-run to determine the validity and reliability of the options adopted. Since the company’s brand name is highly reputable, the company should establish closer link to its customers to get sufficient feedback of the products invented in order to facilitate corrections for the best performance