Global
performance management practices
Hindustan
Unilever (HUL)
Hindustan Unilever
is a british-dutch origin manufacturing company with its company headquarters
in Mumbai, India. It was founded in the year 1933 and the current CEO is Mr.
Sanjiv Mehta. The range of its products include from food, beverages, cleaning
agents, personal care products, consumer goods to water purifiers.
Presently (2019)
HUL portfolio holds 35 product brands in 20 categories with sales of Rs.34619
crores in2017-18.
According to
Fortune India 500, HUL stands in the 41st position with revenue of
Rs.36088(in crores).
‘Doing well
by doing good’ is the conduct of the business and sustainability is its main
component. the secret of their success lies in attracting the best talent from
the market, providing them with clear defined career paths with job rotations
and diversity of experiences and empowering employees at each level. Also by
providing individual development plans with focus on building knowledge and
skills preparing them for future roles.
At HUL
leadership development is about “Leaders Building Leaders” where the leaders
take up the responsibility of building and grooming other potential leaders.
HUL practices the ‘Connected 4 Growth’ framework which planted the “Cluster Category
Business Teams” (CCBTs) which involve representatives from all the functions.
It presently has 15 CCBTs, run by young leaders the way they think best. This
practice has helped the company to release more energy which made it agiler
& responsible, and propelled to be more future facing organization based on
Empowerment, Collaboration, and Experimentation.
HUL
performance management and reward processes are geared to building a
‘Performance and Execution’ focused work culture. There are a number of tools
and processes that drive transparency and rigor in assessing and developing
people. For example, employees are plotted on the Leadership Differentiation
tool which not only evaluates the ‘What’ of their performance but also the
‘how’ of their performance. Mechanisms like 360* degree approach provide a
holistic and object evaluation of the employees. The LDT position is
communicated transparently with individual employees and career paths shared
with them.
The main
objective of the performance management and reward process is to inspire
employees to deliver to their best potentials every day by setting audacious
goals and stretching themselves to deliver them.
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